Every week, we’re bringing you the latest news, trends and product launches taking place in the analytics industry.

The industrial analytics market expected to double by 2022, up to $25.5 billion

A new research – “Industrial Analytics Market by Component (Software, Service), Analytics Type (Descriptive, Diagnostic, Predictive, and Prescriptive), Deployment Model, organization size, Industry Vertical, and Region – Global Forecast to 2022”, published by MarketsandMarkets, shows that the Industrial Analytics Market is estimated to expand from $11.29 billion today to more than $25.5 billion in under 5 years. According to the same study, the growth rate will be 17.7% annually.
The fourth industrial revolution – digitalization, the Internet of Things and the advancement of data analytics are the heavy lifters that fire up the engine and drive the industry forward. According to the study, the rapid growth of the Analytics Market’s is a result of a shift from traditional industrial Business Intelligence (BI) techniques to advanced techniques and a massive surge in the volumes of structured and unstructured data.
According to Marketsandmarkets, North America is estimated to hold the largest share of the industrial analytics market in 2017, due to technological advancements and early adoption of analytics solutions in the region.

Social Media is a driving force for content consumption

Today, around 70% of all mobile traffic is video, and more importantly, 55% of all videos watched are on mobile. If a few years back we talked about “mobile first”, now videos – more precisely, videos watched on mobile – are a form of communication on the rise and increasingly become the norm, according to Forbes.

The advantage of using video to promote a product is undeniable: “Driven by visuals, a video is seen to be more engaging, informative and time-efficient than other forms of media” (Forbes). On average, videos perform 4x higher than static posts. Also, Visual content is 40X more likely to get shared on social media than other types of content, according to Hubspot.  There are more than 100 million hours of video watched every day on Facebook, and if we look at other social networks, 90% of Twitter video views are on mobile and 82% of Twitter users watch video content on Twitter.
A 2015 study already proved that 4X as many customers would rather watch a video about a product than read about it. While brands that use video for marketing are growing their revenue 49% faster than brands that aren’t, according to a study by Aberdeen.
The rise of video consumption is extremely important if paired with new marketing techniques that companies use to appeal to younger generations. With the rise of social media, people – and specially millennials and the Z-generation – are more likely to trust an influencer (Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get the word out for you, according to the web). Influencers are specific to niche market segments, and are used as conduits to the entire target segment. While there are some mainstream influencers, they have limited reach in marketing programmes which target specific segments.
According to Adweek, 92% of consumers believe an influencer more than an advertisement or traditional celebrity endorsement.

Google updated its SEO best practices ‘Bible’

Google is likely updating its search engine  algorithms, shuffling the SERP as per its mobile-first index, according to SEMRush’s analysis of their recent website fluctuations. Back in November 2016, Google’s official blog  on news on crawling and indexing sites was recommending webmasters to prepare as the giant slowly moves towards a mobile-focused index. Time to make sure you have this update in mind if you don’t want your desktop-oriented website to lose traction.

Furthermore, according to digitalbrandinginstitute, an AI system is now only going to check your website for genuineness. So, it is vital for you to ensure you optimize your website accordingly.
Here are some great SEO tips:

  • Choose phrases, not simple keywords
  • Use Google’s planning tools for keyword research
  • Write naturally, yet strategically
  • Choose mobile optimization
  • Write informative and intuitive content
  • Watch your title length
  • Give every page a unique title
  • Put important keywords first

For a detailed explanation of DBIs analysis on the new Google update, and to see more tips about SEO strategies, check Digital Branding Institute.

About the author

Sebastian Stan

Sebastian is a journalist and digital strategist with years of experience in the news industry, social media, content creation & management, and digital analytics.

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