Google released new features for one of the most popular reporting platforms in the world, introducing a more powerful way to organize and manage access the Analytics accounts: user groups inside Google Analytics, plus enforceable user policies.
By adding the new features, Google aims at increasing website owners’ ability to manage more closely who is accessing the data. The new release also works as an extension of last year’s launches, amplifying their utility.
From now on, analysts will be able to create user groups directly into Google Analytics, simplifying the whole user management process and easing the pain of managing teams of people. This is a huge step forward in terms of saving time for GA account owners who constantly have to grant similar permissions to many people or give out permissions as people go in and out of various teams and projects.
To create a user group, go to either Suite Home or your Google Analytics account, navigate to the user management section and simply click the “+” button. That will enable an option to add new groups and start a walk-through to creating a user group. You will then be able to add people to it, assign permissions and so forth.
Here’s a complete Step-by-step guide by Google to creating a new user list.