The new Google Search Console – one of the most anticipated launches of the year (so far) – is rolling out for all verified users, after months of comprehensive tests and optimizations. This comes a few months after Google released a beta version to a limited number of users.
Within the coming weeks, all verified users will have access to the new Search Console, allowing them to benefit from the new Search Performance, Index Coverage, AMP status and Job Posting reports.
The Performance report shows important metrics about how your site performs in Google Search results, such as how often it comes up, average position in search results, click through rate and any special features associated with your results. Analysts will be able to use this information to improve their site’s search performance.
For example, with the improved performance report, you’ll be able to see how your search traffic changes over time, where it’s coming from, and what search queries are most likely to show your site.
You can also learn which queries are made on smartphones, and use this to improve your mobile targeting AND see which pages have the highest (and lowest) click-through rate from Google search results.
How to view the Performance Report
The default view of the report shows the number of clicks on your pages in Google Search results, for the past three months.
You can choose what metrics you want to see (impressions, clicks etc.) by selecting one or more metrics to show in the report.
You can also change how data are grouped – choosing between page country, query – by selecting a property tab. Also, you can filter your data according to your needs by adding a new filter via the “Add New” button. You can filter data by multiple dimensions. For example, if you are currently grouping data by query, you can add the filters “country=’USA’ AND device=’Mobile'”.
The Performance Report also allows you to compare groups by clicking the Compare button. For example, you’ll be able to compare clicks from the US, to clicks from Canada. You can compare data between two exact values in any one grouping dimension, whether or not it is the currently selected grouping.
The new Index Coverage report will show the count of indexed pages, information about why some pages could not be indexed, along with example pages and tips on how to fix indexing issues.
In addition to this, the improved report will enable a simple sitemap submission flow, plus the capability to filter all Index Coverage data to any of the submitted sitemaps.
The improved Search Console also brings users search enhancements: for now AMP and Job Postings, but Google announced there are more underway.
The new AMP (Accelerated Mobile Pages) fixing experience starts with the AMP Issues report, which will create a more friendly environment for webmasters and a faster feedback.
The new Search Console will provide more actionable insights, grouping identified issues by what it suspects to be the common “root-cause”, in order to help users identify where they should fix their code.
“We organize these issues into tasks that have a state (similar to bug tracking systems) so you can easily see whether the issue is still open, whether Google has detected your fix, and track the progress of re-processing the affected pages”.
Better Support of the organizational workflow
Google is introducing a sharing functionality that allows users to pick-up an action item, and share it with other people in the group, such as developers who will get references to the code in question.
Faster feedback loops between the webmasters and Google
Google built a mechanism to allow webmasters to iterate quickly on their fixes, so that they won’t waste time waiting for Google to recrawl their site, only to find out that it’s not yet fixed.
“Rather, we’ll (Google) provide on-the-spot testing of fixes and are automatically speeding up crawling once we see things are ok. Similarly, the testing tools will include code snippets and a search preview – so you can quickly see where your issues are, confirm you’ve fixed them, and see how the pages will look on Search”.