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Year after year, records seem to break, with online retail gaining traction at a higher pace than ever anticipated. Adobe published their annual Holiday sales report and analysis, showing the trends, forecasts, and interest of US shoppers. If, in 2017, Holiday...

Deutsche Bank, one of the biggest names in investment banking, is betting heavily on analytics and it’s launching its own enterprise analytics capability. The new efforts consist of analyzing millions of rows of data in order to identify and assess...

Predictive analysis, when executed well, can be a powerful tool that helps your organization maximize the potential of its historical data. Although it requires an initial investment, the effort will help propel your analytics capabilities beyond performance reporting and into...

Spotify, one of the most innovative companies in the entertainment industry, announced adding publishing analytics capabilities to their platform.   Spotify Publishing Analytics is the first analytics tool from a music streaming service, tailored for publishers, to better understand the audience,...

Forms are everywhere in today’s digital world. You see them on websites and fill them out without even thinking twice about it. Every day you log in to apps, and those fields where you type or tap in your information...

How are you planning on reporting all that holiday traffic this season?   With the shopping season approaching, analytics teams must collect data and combine it for analysis in a structured way. Most of us though are neck-deep into updating data...

What Are Dashboards? Dashboards are visualizations of your businesses' behavior, health, and activities that excel at showing complex information in a simple way. They display incoming data from many different programs (eg, Google Analytics, SalesForce, Survey Monkey) and data warehousing systems....

Both data science and business analytics involve collecting data, modeling, analyzing, and gaining insights. But you may be asking yourself what sets data science and business analytics apart. In this overview, we’ll walk through what business analytics is, what data...

Not everyone is born an engineer, but we’re all living in the digital age. Websites rapidly evolve, technologies advance with blazing speed, and marketers need to keep up with dozens of new solutions born every month.   Any business with a...