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The primary goal with A/B testing tools is to do proper bucketing and distribute variations correctly to get representative samples of your traffic. In most cases though, the data you receive from optimization platforms isn’t enough. You can select one...

We’ve just added an external data source to our list of destination connectors: File Transfer Protocol (FTP). Avoid the complexity of extracting and transferring data to an FTP server by using our new connector with Cognetik Data Streams. The powerful scheduling...

Lookup table variables are used like a javascript switch, and are often used in GTM for multiple situations. For example, if you want to make a data collection for a limited number of elements, but some information is not available,...

After waiting for more than one year, Google finally announced that Google Analytics 360 audiences will be made available for activation in Salesforce Marketing Cloud in the next few days. The new feature is Google’s response to marketers’ ‘complaints’ about...

There is one word that haunts the dreams of marketers: alternatives. Alternatives are the foundation on which our whole modern, capitalist economic system is built. They are the paragon for competition and choice. Alternatives can help a marketer brand a...

Testing hypotheses and running experiments can get complicated, especially if you don’t have an organized plan. There are many steps you can take to get started, but how do you know if you’re making the right decisions to produce accurate...

  Our New eBook: How to Build a Strong Optimization Practice   This week we released the eBook,  How to Build a Strong Optimization Practice.   Before you download it, let’s see how a strong optimization practice can be built in the context of a...

Different businesses have different analytics needs, which seems like a simple concept on the surface. However, if you dive deeper, you’ll realize there are many variables that influence your organization’s needs. Whether your organization is big or small, you’ll need...

The global analytics market for finance skyrocketed, as companies realized that tracking data and ensuring accurate reporting can boost their profits to new heights in an ever-competitive world.   The Global Financial analytics market was worth USD 5.89 billion in 2017...