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Adobe, SAP, and Microsoft introduced the Open Data Initiative, a new project which aims to connect and unify data across an organization and deliver an impactful customer experience.     Going digital as a business is no longer a luxury, but rather...

I know what you are thinking: psychology and analytics don’t have much in common. So as an analytics expert, why should you be learning about psychology? Because it can greatly benefit your digital analytics business.   In my last post about...

In this quick overview, we’ll take a look at why data matters when it comes to the, often times, less nimble world of mobile apps, and how you can accelerate your product design efforts.   First off, every company should make data-driven...

Working on big projects with a lot of tracking can have a lot of challenges, but I think the biggest one is related to the architecture. That’s because we’re not talking about just a couple of tags and triggers, instead,...

Register here to attend the online conference and gain a deeper understanding of the the analytics industry for FREE! We’re thrilled and honored to announce that for a second year in a row, one of our analytics experts is a guest...

A new database has joined Cognetik Data Streams’ destinations library: MongoDB.   Roman writer Vitruvius wrote that Archimedes was enjoying a bath when he realized that as he stepped into his tub, his body mass displaced a certain weight of water. The...

Good advertising has always been at the heart of successful companies. But it’s not just about the message you promote, it’s also about delivering it to the right people.

Machine Learning and AI are undoubtedly two of the biggest buzzwords of the past few years. Besides constantly redefining our experience with products across all ecosystems, they became the ‘Holy Grail’ for companies, marketers, analysts, and programmers around the world....

Even one of the largest and most successful retailers in the country has room for improvement through data. At least that’s what one retailer discovered when Cognetik performed a User Experience Analysis of their mobile app.     The analysis   We measured both top-of-the-funnel...