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Every business with a digital presence naturally evolves to a point where it needs to assess its data maturity level. It is important to know where you stand in order to plan for improvements, accurately track your progress and set...

Google Analytics is the most widely used analytics platform in the world, with millions of digital properties being tracked by the tool. We all know that data is the new gold, but time is equally important. An analyst’s job is...

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....

Segmenting data helps to create target groups based on things like behavior, age, location, and more. The possibilities are endless. However, when the collection of data is not up to par, you need to build segment proxies to get a...

In many analyses, users are segmented into two categories: those who are engaged with a specific aspect of your digital property and those who are not. The goal is to discover how or why those users convert. However, by doing...

If you’re constantly working with data, you know that dashboards are the bread and butter of modern analytics reporting.   However, while dynamism is of the essence, it’s increasingly difficult to stay consistent throughout different templates, reports, and visualizations.   If you’re...

When using an app or exploring a website, I’m sure you’ve passed some serious judgment on the user experience of that digital property. Whether you were trying to order food, get quotes on some insurance, or swipe to find your...

This week we released our eBook, A Guide to User Journey Analysis. This comprehensive guide shows you how to use the Cognetik User Journey Analysis Model, which is a user-centric approach that eliminates the need for isolated product analyses. In...

On top of the usual product announcements and feature launches, the Adobe Summit 2019 focused on the customer.   Speakers from different industries shared a common ground, no matter how divergent their business models were. And that common denominator was the...