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Big Data, Data Analytics, Data Science, Predictive Analytics, Machine Learning or Artificial Intelligence are just a few of the buzzwords of 2018 surrounding the vast world of Analytics.   Companies around the world are realizing the importance of data and start...

A data layer is a javascript object on the page of a site that contains important data points typically served up by the server. It is widely accepted that data layers can help ensure the quality of your data and...

SQL is one of the most important programming languages to learn. It is essential for businesses to understand the general structure of it because data is becoming increasingly important for businesses today. If you are an analyst that looks at...

Analysts and BI practitioners now have an intuitive solution that directly exports BigQuery, PostgreSQL, Adobe Analytics, and other marketing and analytics sources to Amazon Simple Storage Service (Amazon S3). You may already be dumping multiple data sources in BigQuery, exporting them...

Google is moving forward with the transition process to the new Search Console, progressively leaving behind the old interface of the tool. The old Search Console reports started to be redirected to the new version since December 13.   Google's announcement...

In the modern age, there’s a lot of data that needs to be collected, structured, and analyzed in order to deliver transformational insights. A data warehouse is typically used to store and maintain data that helps guide decision-making. However, there...

For centuries, commerce followed the same basic principles: companies would purchase goods from producers (foreign or domestic) - or would produce the goods themselves - and then display them in any sort of market for the consumers so that they...

You’ve Asked for It, and We’ve Answered! Cognetik is proud to announce that we’ve launched Google Search Ads 360 (formerly known as DoubleClick Search Manager) as a data source with our Cognetik Cloud Connector and Data Streams products so your data...

An organized infrastructure is needed to build an optimization practice, which involves the resources and availability of an entire team. Sounds overwhelming, right? Building a strong optimization practice doesn’t have to be though. With more hands on deck instead of...