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This week we released our eBook, A Guide to User Journey Analysis. This comprehensive guide shows you how to use the Cognetik User Journey Analysis Model, which is a user-centric approach that eliminates the need for isolated product analyses. In...

On top of the usual product announcements and feature launches, the Adobe Summit 2019 focused on the customer.   Speakers from different industries shared a common ground, no matter how divergent their business models were. And that common denominator was the...

In order to help users find answers faster on the web, last year Google included page speed as a major ranking factor in mobile searches. Now, recent data show that Google’s relentless effort to optimize the users’ experience is starting...

What Is User Engagement & Why Measure It? Whether you are new to analytics, or just need a refresher, user engagement refers to how an individual responses to a digital experience. That experience may be via desktop, tablet, mobile, or an...

Adobe Summit 2019 just finished, and it was such an amazing experience. As we learned, no matter how far we think we’ve gotten, there’s always innovation waiting around the corner, with new breakthroughs from brilliant minds waiting to be discovered....

It's Day 3 and the final Keynote presentation of the Adobe Summit has finished, but its echos remain. It was one of the most in-depth sessions about the future of marketing, where the industry is heading, and how companies can...

Day Two at the Adobe Summit started out even more exciting than the previous day. All the fear of the unknown from Day 1 vanished, and people got to know each other and enjoy the experience of being among fellow...

McDonald's Corp, the world's largest restaurant chain, acquired Dynamic Yield, based in New York and Tel Aviv, a leader in personalization and decision logic technology.   The transaction, valued at around $300 million, marks the biggest investment in 20 years for...

Adobe Summit, one of the most important events in the analytics world, gathered more than 17,000 people in Las Vegas, and thousands more at home, watching the live stream. This marks the 2019 edition as the biggest so far, both...