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After waiting for more than one year, Google finally announced that Google Analytics 360 audiences will be made available for activation in Salesforce Marketing Cloud in the next few days. The new feature is Google’s response to marketers’ ‘complaints’ about...

There is one word that haunts the dreams of marketers: alternatives. Alternatives are the foundation on which our whole modern, capitalist economic system is built. They are the paragon for competition and choice. Alternatives can help a marketer brand a...

Testing hypotheses and running experiments can get complicated, especially if you don’t have an organized plan. There are many steps you can take to get started, but how do you know if you’re making the right decisions to produce accurate...

  Our New eBook: How to Build a Strong Optimization Practice   This week we released the eBook,  How to Build a Strong Optimization Practice.   Before you download it, let’s see how a strong optimization practice can be built in the context of a...

Different businesses have different analytics needs, which seems like a simple concept on the surface. However, if you dive deeper, you’ll realize there are many variables that influence your organization’s needs. Whether your organization is big or small, you’ll need...

The global analytics market for finance skyrocketed, as companies realized that tracking data and ensuring accurate reporting can boost their profits to new heights in an ever-competitive world.   The Global Financial analytics market was worth USD 5.89 billion in 2017...

Big Data, Data Analytics, Data Science, Predictive Analytics, Machine Learning or Artificial Intelligence are just a few of the buzzwords of 2018 surrounding the vast world of Analytics.   Companies around the world are realizing the importance of data and start...

A data layer is a javascript object on the page of a site that contains important data points typically served up by the server. It is widely accepted that data layers can help ensure the quality of your data and...

SQL is one of the most important programming languages to learn. It is essential for businesses to understand the general structure of it because data is becoming increasingly important for businesses today. If you are an analyst that looks at...