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You’ve Asked for It, and We’ve Answered! Cognetik is proud to announce that we’ve launched Google Search Ads 360 (formerly known as DoubleClick Search Manager) as a data source with our Cognetik Cloud Connector and Data Streams products so your data...

An organized infrastructure is needed to build an optimization practice, which involves the resources and availability of an entire team. Sounds overwhelming, right? Building a strong optimization practice doesn’t have to be though. With more hands on deck instead of...

We live in a world where two coordinates, above all else, found their way to the top of the priority list for most of us: mobility and speed. People are more dynamic and mobile than ever before. We often don’t...

Year after year, records seem to break, with online retail gaining traction at a higher pace than ever anticipated. Adobe published their annual Holiday sales report and analysis, showing the trends, forecasts, and interest of US shoppers. If, in 2017, Holiday...

Deutsche Bank, one of the biggest names in investment banking, is betting heavily on analytics and it’s launching its own enterprise analytics capability. The new efforts consist of analyzing millions of rows of data in order to identify and assess...

Predictive analysis, when executed well, can be a powerful tool that helps your organization maximize the potential of its historical data. Although it requires an initial investment, the effort will help propel your analytics capabilities beyond performance reporting and into...

Spotify, one of the most innovative companies in the entertainment industry, announced adding publishing analytics capabilities to their platform.   Spotify Publishing Analytics is the first analytics tool from a music streaming service, tailored for publishers, to better understand the audience,...

Forms are everywhere in today’s digital world. You see them on websites and fill them out without even thinking twice about it. Every day you log in to apps, and those fields where you type or tap in your information...

How are you planning on reporting all that holiday traffic this season?   With the shopping season approaching, analytics teams must collect data and combine it for analysis in a structured way. Most of us though are neck-deep into updating data...