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Analysts are among the most sought-after professionals in the job market, which makes them tremendously valuable for any company.   Their unmatched potential to collect and dive deep into data, generate insights and articulate an actionable discourse to overcome problems is...

Big data is a concept that is used to drive results for the analytics practice of any industry. It’s a collection of traditional and digital data that makes up large data sets and can be analyzed to reveal patterns, trends,...

What has happened   Apple’s Safari Browser most recent update underpins a major change for analysts using Adobe Experience Cloud and Google Marketing Platform, setting up a totally different playing field.   Safari 12.1 (Released March 25, 2019) includes an updated version of Intelligent...

In today’s world, many companies rely on their successful decision-making by using data. Turning data insights into action is key, but in order to make changes from those insights, it’s important to visually format that data. By visually formatting data,...

Every business with a digital presence naturally evolves to a point where it needs to assess its data maturity level. It is important to know where you stand in order to plan for improvements, accurately track your progress and set...

Google Analytics is the most widely used analytics platform in the world, with millions of digital properties being tracked by the tool. We all know that data is the new gold, but time is equally important.   An analyst’s job is...

Many people like the idea of having a data-driven culture, but they don’t know where to start in creating one for their organization. It’s just like any philosophy. The idea sounds amazing, but implementing it is a completely different story....

Segmenting data helps to create target groups based on things like behavior, age, location, and more. The possibilities are endless. However, when the collection of data is not up to par, you need to build segment proxies to get a...

In many analyses, users are segmented into two categories: those who are engaged with a specific aspect of your digital property and those who are not. The goal is to discover how or why those users convert. However, by doing...