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The Adobe Summit is one of the biggest events of the year in the analytics world, and every year Adobe manages to bring amazing speakers to share their experience and their views. This year makes no exception. Adobe will bring...

When working with large volumes of data, data manipulation represents one of the biggest pain-points for analysts. The lack of an integrated ecosystem across multiple digital environments, business intelligence tools and data warehouses makes it difficult even for the most...

There is surely a lot of buzz about artificial intelligence (AI), machine learning (ML), and data science (DS). Views vary widely from what people are doing with AI now and what could be done in the future. The practitioners of...

There are some events that define the shape of the world. There are those events which are recorded as history makers, and will always be remembered as game-changers. The Adobe Summit is such an event for the analytics world. We...

Quick-serve restaurants (QSRs) have been drawing in customers for decades. Their reasonable prices, convenience, and quick service makes them an appealing option for any meal. That alone though isn’t enough for QSRs to maintain or grow market share. It’s critical...

Imagine that your data is organized and provides valuable insights, all thanks to the data-driven culture of your organization. Not only are you meeting your goals, but you’re exceeding them. Conversions have boosted, revenue is increasing, you’re happy, and your...

The global embedded analytics market is now one of the most dynamic and fastest growing analytics markets. Last year it was valued at around $30.5 billion, and a recent market research forecasts it will reach $77.3 billion by 2025. The...

In today’s digital age, customers have the upper hand because of the abundance of options at their fingertips. Even though this makes competition intense between businesses, the best way to get ahead is to listen to what your customers have...

The primary goal with A/B testing tools is to do proper bucketing and distribute variations correctly to get representative samples of your traffic. In most cases though, the data you receive from optimization platforms isn’t enough. You can select one...