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Adobe DTM, a veteran from the Adobe suite, is starting to fall completely off the radar after Adobe announced in 2017 that they’re replacing the dynamic tag management solution with a completely new product, Adobe Launch.    Following the Launch announcement, Adobe...

The Customer Journey Analytics market is one of the fastest-growing sectors in our industry today, and market forecasts predict that it will exponentially grow from $5.92 billion in 2018 to 25.93 billion by 2026, at a CAGR of 21%, according...

Many companies today run their digital experiences across multiple devices and platforms, ranging from desktop and mobile apps to self-ordering kiosks. This can leave most analytics practices in a state of panic. Even with all that data, businesses can lack...

Data can truly set us free. It allows us to know our audience, our customers, to implement target marketing, and provide an overall better customer experience. It brings companies and consumers together, the same way the Declaration of Independence states...

Companies need to understand their users' actions on websites and applications, what are the friction points, how users interact with the site, where they click, how certain products perform, etc.  As sites become more sophisticated the information required to track each...

Selecting your data analytics vendor and technology is not a one-size-fits-all approach. There are many articles out there that list a certain number of steps you need to take, but what many articles lack is what you need to do...

In an ideal world, every organization would connect their offline and online data successfully. However, for most organizations today, the goal of connecting offline and online data is simply out of reach due to a plethora of issues. Some of...

Contrary to what you may have heard, an analyst and a data scientist are two separate entities. From a career standpoint, the roles are more complementary instead of one position being at a higher level than the other. However, if...

Google recently announced that it has entered into an agreement to acquire Looker, a unified platform for business intelligence, data applications, and embedded analytics, in a $2.6 billion transaction.   This transaction was announced only a few days before one of...