Cognetik was a key analytics partner for Target.com and Mobile, who helped arm us with the necessary analytics capabilities and actionable reporting that helped drive business and guest impact.
Cognetik operates as an “all-in” partner, integrating themselves completely as a member of the team. At AAA, we have relied on them heavily to extend our team and provide expertise in web analytics.
The Cognetik team has expert prowess with Adobe Analytics and best-in-class experience creating the data layer to ingest information into all enterprise analytics platforms. They excel at their ability to quickly apply impactful business prioritization to the data and insights discipline.
My product management teams at Target and Sears pushed the innovation envelope to the bleeding edge, and Cognetik supplied us with the data and insights to make sure we didn’t fall off the edge or play it too safe.