Spotlight

Do people want to be lied to? Why can’t they help uncovering the truth behind an informational gap, in an age where information is unlimited and free?   Information is everywhere. Information is free. We’re used to getting it all in one...

Using segments is one of the most crucial tools in doing analysis. I’m sure many analysts started on the road to analysis with simple reports in Google Analytics and got themselves in trouble using segments in a faulty way. It...

How do you simultaneously help boost a test-driven culture, conveniently monitor test results and measure more KPIs than just the main conversion variable you set up in your testing tool?   Simple, build an A/B Test Dashboard. With the help of your...

Last week I attended the Adobe UnSummit and heard a talk from Michael Helbling that caught my attention. Michael didn’t talk about some new analytics tool, he didn’t even talk about technology, he talked about people. As I’ve reflected on...