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This week we released our eBook, A Guide to User Journey Analysis. This comprehensive guide shows you how to use the Cognetik User Journey Analysis Model, which is a user-centric approach that eliminates the need for isolated product analyses. In...

What Is User Engagement & Why Measure It? Whether you are new to analytics, or just need a refresher, user engagement refers to how an individual responses to a digital experience. That experience may be via desktop, tablet, mobile, or an...

There is surely a lot of buzz about artificial intelligence (AI), machine learning (ML), and data science (DS). Views vary widely from what people are doing with AI now and what could be done in the future. The practitioners of...

Imagine that your data is organized and provides valuable insights, all thanks to the data-driven culture of your organization. Not only are you meeting your goals, but you’re exceeding them. Conversions have boosted, revenue is increasing, you’re happy, and your...

The primary goal with A/B testing tools is to do proper bucketing and distribute variations correctly to get representative samples of your traffic. In most cases though, the data you receive from optimization platforms isn’t enough. You can select one...

  Our New eBook: How to Build a Strong Optimization Practice   This week we released the eBook,  How to Build a Strong Optimization Practice.   Before you download it, let’s see how a strong optimization practice can be built in the context of a...

Different businesses have different analytics needs, which seems like a simple concept on the surface. However, if you dive deeper, you’ll realize there are many variables that influence your organization’s needs. Whether your organization is big or small, you’ll need...

A data layer is a javascript object on the page of a site that contains important data points typically served up by the server. It is widely accepted that data layers can help ensure the quality of your data and...

SQL is one of the most important programming languages to learn. It is essential for businesses to understand the general structure of it because data is becoming increasingly important for businesses today. If you are an analyst that looks at...