Insights

Do people want to be lied to? Why can’t they help uncovering the truth behind an informational gap, in an age where information is unlimited and free?   Information is everywhere. Information is free. We’re used to getting it all in one...

The Atlanta metro area will soon swell to 6 million people and we are at the top of many lists, including:        Top Cities for Millennials (#2)        Best Cities for Web Developers (#1), and        Nerdiest Cities in America...

As analysts or marketers, we have so many balls we are already juggling, that it can be difficult to make sure that any number of executives are kept up to date on how the certain elements of the business are...

Inventing A Hand-Built Type of Wheel? Ten years ago, I joined a then-cutting edge marketing strategy boutique consultancy. Staffed with former elite business school and strategy consulting firm grads, I was hired as the interactive thought leader and tapped to start...

We are now blogging. Our desire to share with our professional community is finally greater than our shyness.  So here we are.  We will share how-to’s, guides, perspectives, and anything else we believe our analytics community will benefit from.  Before we swing open...