Insights

  This is the first episode of a video series talking about psychology and analytics. In this video, we're going to cover everything about emotional intelligence, the new buzzword that's on everyone's mind. What is emotional intelligence, how can it help...

This week marks the 10 year anniversary for Twitter's hashtag, one of the most recognizable symbols in the world. The hashtag came into existence in 2007, with a tweet by Chris Messina, a web marketing specialist,  and eventually caught on...

Dear dashboard obsessors,   I am concerned about your zeal and overall passion for the tools we call dashboards. Let me start by saying that I am not down on dashboards, I make dashboards all the time. I believe dashboards are an integral...

  Starting a thought provoking video-series on the intersection of psychology and analytics. How do they work together? What's the role of psychology in the relationships we develop with our clients? What role does psychology play in understanding user behavior as...

Back in 2007, I decided to change my path, leaving behind a successful career in TV as a producer. I was able to use my project management experience as the entry point to digital marketing and analytics. I also joined...

Today America is celebrating its 242nd birthday, marking just as many years since the Declaration of Independence was signed back in 1776 by the founding fathers of our nation. Although its memory is kept vivid in our minds by the annual...

Project management scares many analytics consultants. Through my career I’ve seen fewer and fewer subject matter experts with project management skills. Yet, it is critical to any analytics initiative success. In this blog, I will offer some ideas and hope...

Last month we started a new series about content analytics. In the first article, 'Social Media in the age of free, unlimited information. Do people really want to be lied to?', I presented the reasoning behind companies' and publications' decisions...

Our Cognetik “Plug & Play” Cloud Connector is now available for free, to the benefit of marketers and analysts worldwide! - Marketers and analysts can now use our Cognetik Cloud Connector to get their Adobe Analytics, Facebook Ads, Facebook Pages, AdWords,...