Engineering

A data layer is a javascript object on the page of a site that contains important data points typically served up by the server. It is widely accepted that data layers can help ensure the quality of your data and...

Working on big projects with a lot of tracking can have a lot of challenges, but I think the biggest one is related to the architecture. That’s because we’re not talking about just a couple of tags and triggers, instead,...

There are many great articles that can get you started on Machine Learning but so many of them focus on a handful examples that have little relevance to the real world. After all, there are only so many cases where...

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