Data Science

Contrary to what you may have heard, an analyst and a data scientist are two separate entities. From a career standpoint, the roles are more complementary instead of one position being at a higher level than the other. However, if...

Big data is a concept that is used to drive results for the analytics practice of any industry. It’s a collection of traditional and digital data that makes up large data sets and can be analyzed to reveal patterns, trends,...

Predictive analysis, when executed well, can be a powerful tool that helps your organization maximize the potential of its historical data. Although it requires an initial investment, the effort will help propel your analytics capabilities beyond performance reporting and into...

Both data science and business analytics involve collecting data, modeling, analyzing, and gaining insights. But you may be asking yourself what sets data science and business analytics apart. In this overview, we’ll walk through what business analytics is, what data...

Good advertising has always been at the heart of successful companies. But it’s not just about the message you promote, it’s also about delivering it to the right people.

Machine Learning and AI are undoubtedly two of the biggest buzzwords of the past few years. Besides constantly redefining our experience with products across all ecosystems, they became the ‘Holy Grail’ for companies, marketers, analysts, and programmers around the world....

There are many great articles that can get you started on Machine Learning but so many of them focus on a handful examples that have little relevance to the real world. After all, there are only so many cases where...