Analytics

It’s been less than half a year since we launched the first FREE Cloud-Data-to-Tableau connector, and we’ve already helped hundreds of companies around the world ease the work of their analytics team.   Among many other things, it made importing Adobe...

Dear dashboard obsessors,   I am concerned about your zeal and overall passion for the tools we call dashboards. Let me start by saying that I am not down on dashboards, I make dashboards all the time. I believe dashboards are an integral...

  Starting a thought provoking video-series on the intersection of psychology and analytics. How do they work together? What's the role of psychology in the relationships we develop with our clients? What role does psychology play in understanding user behavior as...

Last month we started a new series about content analytics. In the first article, 'Social Media in the age of free, unlimited information. Do people really want to be lied to?', I presented the reasoning behind companies' and publications' decisions...

Our Cognetik “Plug & Play” Cloud Connector is now available for free, to the benefit of marketers and analysts worldwide! - Marketers and analysts can now use our Cognetik Cloud Connector to get their Adobe Analytics, Facebook Ads, Facebook Pages, AdWords,...

I’ve enjoyed a rich career in the digital analytics industry for just under a decade and I am excited to have joined Cognetik as the Executive Director of Client Success. During my career in Analytics, I had the opportunity to...

Using segments is one of the most crucial tools in doing analysis. I’m sure many analysts started on the road to analysis with simple reports in Google Analytics and got themselves in trouble using segments in a faulty way. It...

Today is an exciting day for us! Jenn Kunz and I just boarded our flights for Romania, home of the ‘other half’ of Cognetik. We’re thrilled and humbled to announce the start of our Grand Analytics Tour in Romania, a...

How do you simultaneously help boost a test-driven culture, conveniently monitor test results and measure more KPIs than just the main conversion variable you set up in your testing tool?   Simple, build an A/B Test Dashboard. With the help of your...