Analytics

Thousands of fellow analysts and data people are joining Vegas to share powerful insights and case studies about their work with the Adobe Product Suite, as well as different implementations in their companies.   Starting Monday, analysts and marketers from all over...

Part of the Cognetik team just landed in Vegas for the Adobe Summit. During our flight, we’ve heard at least half a dozen excited people across the plane talking about the Adobe Summit. They were talking about what sessions they...

October last year, Google Tag Manager introduced a new trigger that would help analysts and engineers track the scroll depth, ‘a must do’ in multiple cases in digital analytics.   In this post, I am going to explain the pros and cons...

Year after year, analysts know that when spring comes, Adobe Summit is there to greet it.   This year makes no exception, and the Cognetik team is thrilled to be in Vegas once more, at ground zero of one of the biggest...

Everything we do in life is determined by emotions. In spite of our best attempts to suppress them, we live in a world driven by emotions, which affect the way we behave, the way we live, the way we love...

Even if Valentine's Day originally started as a celebration of love, romance and passion, marketers, advertisers and couples around the world successfully turned it into a consumerist holiday. Now retailers from all across the US and the world are fighting...

Generally, when we think about analytics, we see numbers, KPIs, endless rows of data, structured or unstructured, the excruciating pain of figuring out how to import everything and organize it. But we sometimes forget that everything starts from the foundation.   Being...

Adobe released the 2017 online shopping data report for the holiday season and Cyber Monday, and the results are staggering. This year marks a new all-time high record, with Cyber Monday being the largest online sales day in history: 6,59 billion...

E-commerce is one of the fastest growing industries in the world, and this year it seems more determined than ever to eclipse traditional commerce.   The Holiday Season started with a bang this time around: If a few years back, people would...