Analytics

There is one word that haunts the dreams of marketers: alternatives. Alternatives are the foundation on which our whole modern, capitalist economic system is built. They are the paragon for competition and choice. Alternatives can help a marketer brand a...

Testing hypotheses and running experiments can get complicated, especially if you don’t have an organized plan. There are many steps you can take to get started, but how do you know if you’re making the right decisions to produce accurate...

Different businesses have different analytics needs, which seems like a simple concept on the surface. However, if you dive deeper, you’ll realize there are many variables that influence your organization’s needs. Whether your organization is big or small, you’ll need...

Big Data, Data Analytics, Data Science, Predictive Analytics, Machine Learning or Artificial Intelligence are just a few of the buzzwords of 2018 surrounding the vast world of Analytics.   Companies around the world are realizing the importance of data and start...

SQL is one of the most important programming languages to learn. It is essential for businesses to understand the general structure of it because data is becoming increasingly important for businesses today. If you are an analyst that looks at...

An organized infrastructure is needed to build an optimization practice, which involves the resources and availability of an entire team. Sounds overwhelming, right? Building a strong optimization practice doesn’t have to be though. With more hands on deck instead of...

We live in a world where two coordinates, above all else, found their way to the top of the priority list for most of us: mobility and speed. People are more dynamic and mobile than ever before. We often don’t...

Forms are everywhere in today’s digital world. You see them on websites and fill them out without even thinking twice about it. Every day you log in to apps, and those fields where you type or tap in your information...

How are you planning on reporting all that holiday traffic this season?   With the shopping season approaching, analytics teams must collect data and combine it for analysis in a structured way. Most of us though are neck-deep into updating data...