Analytics

SQL is one of the most important programming languages to learn. It is essential for businesses to understand the general structure of it because data is becoming increasingly important for businesses today. If you are an analyst that looks at...

An organized infrastructure is needed to build an optimization practice, which involves the resources and availability of an entire team. Sounds overwhelming, right? Building a strong optimization practice doesn’t have to be though. With more hands on deck instead of...

We live in a world where two coordinates, above all else, found their way to the top of the priority list for most of us: mobility and speed. People are more dynamic and mobile than ever before. We often don’t...

Forms are everywhere in today’s digital world. You see them on websites and fill them out without even thinking twice about it. Every day you log in to apps, and those fields where you type or tap in your information...

How are you planning on reporting all that holiday traffic this season?   With the shopping season approaching, analytics teams must collect data and combine it for analysis in a structured way. Most of us though are neck-deep into updating data...

Both data science and business analytics involve collecting data, modeling, analyzing, and gaining insights. But you may be asking yourself what sets data science and business analytics apart. In this overview, we’ll walk through what business analytics is, what data...

Not everyone is born an engineer, but we’re all living in the digital age. Websites rapidly evolve, technologies advance with blazing speed, and marketers need to keep up with dozens of new solutions born every month. Any business with a...

A/B testing is not a process run just by analysts. This is a process that requires several different team members for every experiment. In this post, I’m going to break down what the specific steps are to building an A/B...

In today’s heavily saturated world of mobile apps, the competition is intense. That is why it’s essential to create an app that attracts visitors, runs smoothly, and also meets the KPIs for your business. In order for your app to be successful, you first have to look at the story behind the data, and each story is unique.