Analytics

Every business with a digital presence naturally evolves to a point where it needs to assess its data maturity level. It is important to know where you stand in order to plan for improvements, accurately track your progress and set...

Segmenting data helps to create target groups based on things like behavior, age, location, and more. The possibilities are endless. However, when the collection of data is not up to par, you need to build segment proxies to get a...

In many analyses, users are segmented into two categories: those who are engaged with a specific aspect of your digital property and those who are not. The goal is to discover how or why those users convert. However, by doing...

When using an app or exploring a website, I’m sure you’ve passed some serious judgment on the user experience of that digital property. Whether you were trying to order food, get quotes on some insurance, or swipe to find your...

This week we released our eBook, A Guide to User Journey Analysis. This comprehensive guide shows you how to use the Cognetik User Journey Analysis Model, which is a user-centric approach that eliminates the need for isolated product analyses. In...

On top of the usual product announcements and feature launches, the Adobe Summit 2019 focused on the customer.   Speakers from different industries shared a common ground, no matter how divergent their business models were. And that common denominator was the...

In order to help users find answers faster on the web, last year Google included page speed as a major ranking factor in mobile searches. Now, recent data show that Google’s relentless effort to optimize the users’ experience is starting...

What Is User Engagement & Why Measure It? Whether you are new to analytics, or just need a refresher, user engagement refers to how an individual responses to a digital experience. That experience may be via desktop, tablet, mobile, or an...

The new Google Data Studio course is an online introductory course for those who are new to Google Data Studio, or for those who want to brush up on the basics. Google Data Studio is a free data visualization tool...