Analytics News

Cambridge Analytica. A name that emerged from virtual anonymity and became a trojan horse for Facebook. At least for now.   A small digital company specialized in profiling potential voters for candidates managed to be the epicenter of the biggest scandal...

Google released new features for one of the most popular reporting platforms in the world, introducing a more powerful way to organize and manage access the Analytics accounts: user groups inside Google Analytics, plus enforceable user policies.   By adding the...

It's been more than a year since we started talking about Google's transition to a mobile-first index, and we finally caught up with the future: Google announced that starting July 2018, page speed will be a ranking factor for mobile...

PageSpeed Insights just got smarter, and it’s now using real-world data for even more in-depth suggestions. Could this be one of the clearest mirrors for developers to see themselves and their creations through the ever wandering-eyes of Google?   The tool...

While Google is preparing to roll-out the new mobile first index ranking system, the tech giant released a new SEO Audit tool for website owners to have in their arsenal and to evaluate the performance of their websites.   The new...

Even if Valentine's Day originally started as a celebration of love, romance and passion, marketers, advertisers and couples around the world successfully turned it into a consumerist holiday. Now retailers from all across the US and the world are fighting...

Google Analytics started rolling out Audiences, the new report they’ve talked about a few weeks back, without any additional announcement from the company. Instead, GA is notifying users about the new update within the platform, upon login. Cognetik wrote in more...

The new Google Search Console - one of the most anticipated launches of the year (so far) - is rolling out for all verified users, after months of comprehensive tests and optimizations. This comes a few months after Google released a...

Cognetik is bringing you this week’s news in the analytics industry! Every week we will keep you updated with the latest trends, news and launches in the industry so you are always informed.     Global Healthcare Analytics market is skyrocketing   As the...