Analytics News

Google recently announced that it has entered into an agreement to acquire Looker, a unified platform for business intelligence, data applications, and embedded analytics, in a $2.6 billion transaction.   This transaction was announced only a few days before one of...

Salesforce, the global leader in CRM, acquired Tableau Software, the leading analytics platform in the world, in a $15.7 billion deal. The transaction will supercharge Salesforce's efforts into the analytics industry and will accelerate a 1.8 billion dollars opportunity in...

Data Analytics as an industry is growing at a faster pace than ever before, and healthcare analytics is among the sectors that are leading the growth.   According to a new market study, big data analytics in healthcare is estimated to grow...

In order to help users find answers faster on the web, last year Google included page speed as a major ranking factor in mobile searches. Now, recent data show that Google’s relentless effort to optimize the users’ experience is starting...

McDonald's Corp, the world's largest restaurant chain, acquired Dynamic Yield, based in New York and Tel Aviv, a leader in personalization and decision logic technology.   The transaction, valued at around $300 million, marks the biggest investment in 20 years for...

The global embedded analytics market is now one of the most dynamic and fastest growing analytics markets. Last year it was valued at around $30.5 billion, and a recent market research forecasts it will reach $77.3 billion by 2025. The...

In today’s digital age, customers have the upper hand because of the abundance of options at their fingertips. Even though this makes competition intense between businesses, the best way to get ahead is to listen to what your customers have...

After waiting for more than one year, Google finally announced that Google Analytics 360 audiences will be made available for activation in Salesforce Marketing Cloud in the next few days. The new feature is Google’s response to marketers’ ‘complaints’ about...

The global analytics market for finance skyrocketed, as companies realized that tracking data and ensuring accurate reporting can boost their profits to new heights in an ever-competitive world.   The Global Financial analytics market was worth USD 5.89 billion in 2017...