Analytics News

In order to help users find answers faster on the web, last year Google included page speed as a major ranking factor in mobile searches. Now, recent data show that Google’s relentless effort to optimize the users’ experience is starting...

McDonald's Corp, the world's largest restaurant chain, acquired Dynamic Yield, based in New York and Tel Aviv, a leader in personalization and decision logic technology.   The transaction, valued at around $300 million, marks the biggest investment in 20 years for...

The global embedded analytics market is now one of the most dynamic and fastest growing analytics markets. Last year it was valued at around $30.5 billion, and a recent market research forecasts it will reach $77.3 billion by 2025. The...

In today’s digital age, customers have the upper hand because of the abundance of options at their fingertips. Even though this makes competition intense between businesses, the best way to get ahead is to listen to what your customers have...

After waiting for more than one year, Google finally announced that Google Analytics 360 audiences will be made available for activation in Salesforce Marketing Cloud in the next few days. The new feature is Google’s response to marketers’ ‘complaints’ about...

The global analytics market for finance skyrocketed, as companies realized that tracking data and ensuring accurate reporting can boost their profits to new heights in an ever-competitive world.   The Global Financial analytics market was worth USD 5.89 billion in 2017...

Google is moving forward with the transition process to the new Search Console, progressively leaving behind the old interface of the tool. The old Search Console reports started to be redirected to the new version since December 13.   Google's announcement...

Year after year, records seem to break, with online retail gaining traction at a higher pace than ever anticipated. Adobe published their annual Holiday sales report and analysis, showing the trends, forecasts, and interest of US shoppers. If, in 2017, Holiday...

Deutsche Bank, one of the biggest names in investment banking, is betting heavily on analytics and it’s launching its own enterprise analytics capability. The new efforts consist of analyzing millions of rows of data in order to identify and assess...