Analytics News

After waiting for more than one year, Google finally announced that Google Analytics 360 audiences will be made available for activation in Salesforce Marketing Cloud in the next few days. The new feature is Google’s response to marketers’ ‘complaints’ about...

The global analytics market for finance skyrocketed, as companies realized that tracking data and ensuring accurate reporting can boost their profits to new heights in an ever-competitive world.   The Global Financial analytics market was worth USD 5.89 billion in 2017...

Google is moving forward with the transition process to the new Search Console, progressively leaving behind the old interface of the tool. The old Search Console reports started to be redirected to the new version since December 13.   Google's announcement...

Year after year, records seem to break, with online retail gaining traction at a higher pace than ever anticipated. Adobe published their annual Holiday sales report and analysis, showing the trends, forecasts, and interest of US shoppers. If, in 2017, Holiday...

Deutsche Bank, one of the biggest names in investment banking, is betting heavily on analytics and it’s launching its own enterprise analytics capability. The new efforts consist of analyzing millions of rows of data in order to identify and assess...

Spotify, one of the most innovative companies in the entertainment industry, announced adding publishing analytics capabilities to their platform.   Spotify Publishing Analytics is the first analytics tool from a music streaming service, tailored for publishers, to better understand the audience,...

Data analytics grew way past its original boundaries and it's getting traction in areas where a few years ago few would have imagined.   The US healthcare system is one of the greatest adopters of analytics solutions. Hospitals strive to improve...

Data Studio, Google's free Business Intelligence platform, is finally available for the general audience. The tool is getting out of beta two years after extensive tests and optimizations, along with Cloud Dataprep, a fully managed data preparation product.   Data Studio is...

Adobe, SAP, and Microsoft introduced the Open Data Initiative, a new project which aims to connect and unify data across an organization and deliver an impactful customer experience.     Going digital as a business is no longer a luxury, but rather...