"The Cognetik team provided the analysis that informed our product roadmap which eventually led Target to win awards for their iPad and mobile apps.
My product management teams at Target and Sears pushed the innovation envelope to the bleeding edge and Cognetik supplied us with the data and insights to make sure we don’t fall off the edge or play it too safe. I rely on them to collect the right data knowing our business goals, to integrate it with other systems so we can have the full picture, reduce our dependence on IT by setting all tracking through a TMS, and build the business cases we need to get the exec buy-in on cool stuff we’re working on.
They are pros and I’m glad to have worked with them so far and will consider working with them in the future."
"Cognetik was a key analytics partner for Target.com and Mobile who helped arm us with the necessary analytical capabilities and actionable reporting that helped drive business and guest impact.
Specifically, Cognetik provided our digital business and product teams with funnel analyses that aided in identifying key flows that represented optimization opportunities, traffic analyses that informed marketing and landing page optimization as well as routing and acquisition strategies, development and automation of dashboard performance monitoring and reporting capabilities, multiscreen analyses that aided our ecosystem optimization strategy tactics, and analysis of guest behavior across our native apps to inform complete native app redesigns.
I highly recommend Cognetik to any company that is wanting to better understand the performance of their digital experiences and product performance and build up their digital analytical horsepower. Cognetik was critical to establishing Target's early analytical foundation and framework used to understand our mobile platforms and inform opportunities."